Built in 1922, the Rose Bowl Stadium stands as a National Historic Landmark and a symbol of American sports tradition. With a seating capacity of nearly 94,000, it is the largest football stadium hosting post-season bowl games in the United States.
Every New Year’s Day, the stadium comes alive with the iconic Rose Bowl Game, drawing thousands of fans to Pasadena, California, just northeast of Los Angeles. It also serves as the seasonal home of UCLA football and hosts a wide range of sports, concerts, and entertainment events year-round.
When Barton Malow and joint venture partner Bernards were selected to lead the stadium’s renovation, their mission was clear: blend preservation with innovation.
Our approach emphasized:
- Respecting the stadium’s heritage
- Improving safety and fan experience
- Modernizing operations for profitability and sustainability
- All construction was carefully planned to avoid disrupting ongoing events, keeping the Rose Bowl active and vibrant throughout the process.
Key Renovation Highlights
- Demolition of outdated suites and press boxes
- Construction of 54 new luxury suites
- Expansion of the press pavilion with 3x more seating
- Doubling of concession areas
- Increased restroom facilities
- Reduced stadium exit time by nearly 50%
These upgrades not only enhanced the visitor experience but also positioned the Rose Bowl for future success—including its role in the 2028 Summer Olympics.
The Rose Bowl is affectionately known as “The Granddaddy of Them All.” Thanks to Barton Malow’s commitment to excellence, this legendary venue continues to thrive—honoring its past while embracing the future.
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