Barton Malow

Rose Bowl Stadium Improvements + Renovations

Rose Bowl Operating Company

The Rose Bowl Stadium, which hosts the annual New Year’s Tournament of Roses football game, was built in 1922, and is listed as a National Landmark in the National Register of Historic Places. It is the largest football stadium hosting post-season bowl games and has a seating capacity of approximately 94,000. In addition to bowl games, The Rose Bowl is the seasonal home to the University of California Los Angeles football team, and also hosts a wide variety of athletic and entertainment events year-round.

Barton Malow, along with joint venture partner Bernards, was extremely aware of the need to maintain the integrity and traditions founded so long ago within The Rose Bowl, and this care is evident in the quality of the finished product.

The renovations and improvements to America’s Stadium focused on safety, enhanced fan experience, better facility operations and making overall improvements that ensure continued profitability and National Landmark status. Scope included demolition of existing suites and press boxes to make way for new suites and press pavilion. The renovation tripled the number of seats in the press area, doubled the concession areas, increased the number of restrooms and reduced the stadium’s exit time by nearly half. This project required an intense planning effort to phase the work in such a manner that all work was completed with The Rose Bowl operating “business as usual” through ongoing events.