Due to constraints set by the NCAA schedule, the Basketball Development Center project had no room for setbacks. Barton Malow and VMDO architects immediately got to work on this design-build project. The resulting state-of-the-art facility serves the men’s and women’s basketball programs, the building caters to the student athletes’ needs both on and off the court.
Located adjacent to VCU’s Siegel Center on the bustling urban campus, the building houses wings for both teams with practice gymnasiums, strength and conditioning spaces, locker rooms, lounges, dining spaces, conference rooms, coach offices, video rooms, and a two-story hall of fame. The locker rooms are connected to study lounges as well as the practice courts, which can be overseen from viewing decks, coaches’ offices, and conference rooms. Centralizing these amenities in one facility has given the coaches immediate access to and oversight of the student athletes, while aiding in recruitment and team development.
Using Technology to Engage Stakeholders
The design-build team collaborated with VCU to develop an extensive marketing plan, which maximized the promotion of the facility and keep stakeholders, staff, students, and the community involved. Prior to construction, the project team’s animated video tour proved to be a vital tool for the University to communicate the facility’s features to coaches, players, and recruits in the early phases of the project. Barton Malow also developed a 360-degree virtual tour of the completed facility, used to engage students and donors and as a key recruiting tool.